77 Media: Inside a modern Saudi media house

Ahh, the corporate world (cue the forest background and birds chirping) a step of which every man and woman start their working life and become a “someone”.

As soon as the application is filled, an interview conducted and the approval has been stated, one’s imagination runs wild with expectations and visions of how life in the corporate world will be. It’s ironic how that bright, beautiful, cue the chirping birds vision can somewhat turn into nothing less than a mere daydream in such a short time. Why so? Oh the options can be due to a dull routine, inadequate job position, an unknown field, the work place’s atmosphere, the routine again … just to name a few.

There is no shame or battering for those who choose the 8-5 job, in fact it’s a personal choice and there is nothing but respect toward the 8-5 workers. It’s simply uncommon for anyone who wishes to become a “someone” to simply sit and watch the world go by and not take a step in the other direction where he or she can start their path to whom they’d like to be. Difficult? Risky? Confusing? Not so much. One example would be “77 Media”, a digital marketing boutique based in Jeddah.

A company that isn’t unique in its concept, it’s unique in the way their concept is based on. Some can call it a beautiful mess, but the boutique caters to a wide range of digital media needs with the best and most unique digital content finishing in the market, making this so called beautiful mess into something productive and successful.

It was founded in 2010 by Hilal Al-Harith as a web development company. With his eye on the market, he found that there is a need for video production development then moving forth to social media marketing and so on and so forth. An organic growth based on the needs of the market and also with the help of some very talented employees, the company’s growth stems from the quality of work they provide with every project that comes their way and not to mention breaking a wall each time the company expands and adds a new department to their midst.

Arab News met up with 77 Media at their office, got the opportunity to check out their work place and be inspired by such significant work ethics. We spoke to Maha Taher, the company’s head of digital marketing as well as Hilal Al-Harith, CEO of 77 Media and heard what they had to say.

It was clear from first entering the office that there were no cubicles or separators or walls that would keep an employee in their zone, it was a vast open office with desks, high ceilings, an industrial grunge kind of interior, very clean, comfortable and spacious.

Courtesy: arabnews.com

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